How to Write an Opt-In Landing Page That Converts
If you are using a landing page or squeeze page to try and get subscribers for your list, then knowing how to write persuasive text will make all the difference to your success. If you do this well, then you can make your mailing list sound like a fantastic opportunity that anyone would be mad to turn down. What's more, you can sell the 'value proposition' and help your visitors to imagine how signing up might benefit them.
So how do you go about doing this? If you don't naturally have the gift of the gab, how do you get that audience eating out of your hands? Follow these tips and your pros should be far more effective at converting…
Use a Narrative
People love following a narrative. We are naturally compelled to find stories about other people interesting and that's why we'll often find ourselves watching trash on TV.
When writing a landing page, your main objective is to try and get people interested right from the start and to hook them in before they leave the site. Using a narrative structure is a great way to achieve that and to compel your audience to read on – so tell them how the information you're sharing helped you and get them to emotionally invest in what you're saying.
Skip the Introduction
Also important for getting people to engage from the start is to skip past the introduction and to get right to the point. Don't build anticipation for what you're about to say or set the scene, just hit them with what you're going to share or with a surprising statistic.
Appeal to Facts
Speaking of which, quoting facts and figures is a great way to support your point. Again, it's a natural inclination for us to trust numbers and this is a great way to lend more credibility to what you're saying.
Having lots of bold headings is a good way to break up your text and make it less daunting and easier to read. Moreover, it means that you can still reel in those readers who are just 'skimming' over your content. This is how a lot of people read, so your objective is to tell the whole story through your headings if possible.
Sell the Value Proposition
Finally, try to focus on what it is that you're actually selling. See past the e-mails themselves and find the actual value. How will they benefit your readers? How will it change their life?