4 YouTube Marketing Mistakes

Four YouTube Marketing Mistakes That Internet Marketers Should Avoid

All over the globe, businesses are reaping the benefits of marketing through the various social media outlets. One of the top social media venues is YouTube, which operates using a free video format. There are literally millions of people who visit the YouTube site daily to look at these free videos, and there are others with accounts and subscribers. Uploading free videos that promote your business or products onto YouTube is, in essence, the same as having a free commercial advertised on television. However, it is inadvisable to make it feel like a commercial to the viewer. For any business, advertising budgets are proportionally large compared to other aspects of the budget. As an internet marketer, it is crucial that you realize there are various drawbacks which counterbalance the benefits of marketing your business on YouTube. This information will address four mistakes that internet marketers need to avoid for successful marketing on YouTube.

First Mistake: Thinking that a video upload equates to a steady stream of traffic to your website.

The mind boggling statistic is that each minute there is thirty-five hours of video is uploaded to YouTube. This generates a competitive state that is incomprehensible and boggles the imagination. In this environment, huge numbers of high-quality videos only get a couple thousand or fewer views.

This being the case, there is a crucial need to create video content geared to what the viewer wants to see, and not what you want to upload for them. The creative progression of your video should have the needs and desires of the viewer at the forefront of the process. In addition to this, there is the critical need to promote your video on other social media sites. It is imperative to realize that you have to have a great video concept. Time is essential for the whole process to succeed, and it takes resources to create and promote a video that will go viral when viewers share it with others.

Second Mistake: Thinking that your business is too small or new, to benefit from video promotion.

Be mindful that no matter the size of your business, or whether you started it yesterday, it will benefit from your creation and promotion of business videos on YouTube. The video does not have to look like a business video. It may pertain to something of interest to the viewer with a mention of your website at the end or within the video description area. Any number of views generated will impact your business.

In making this video, think of it as sharing something important that a friend finds useful. Make the friend or viewer the focus and not your business. People share useful or fun information, which makes videos go viral in a very short time span.

Third Mistake: Thinking that you will just create a commercial. The prerequisite to this being successful is engaging with your viewer in a noncommercial way. You have to think of them, and not just about getting them to buy your product.

The purpose of your video is not to sell your product or service to a customer. YouTube viewers want video content that inspires thought, provides information, and furnishes entertainment. During your conception process, make sure that you produce a video that you would want to share with your friends. If you will want to do this, so will your viewers.

To further this aspect, a good litmus test is whether you would show this video to friends that you are with at present. If this is not the case, go back to the drawing board to produce a video that will meet these criteria. Great videos should catch the viewers’ attention and captivate them. The ideal time frame for the video is two and a half up to five minutes. Viewers should enjoy it without feeling joy that it has ended.

Fourth Mistake: Thinking that you need to produce an expensive video with all the professional bells and whistles. Sometimes, the amateurish videos produce equivalent or even better results.

Before you invest a lot of money into the production of a flashy video, you need to realize that people rather watch videos of real people doing real things. To illustrate this point, think of a fast talking car salesmen trying to sell you on a car with all the extras. Then think of an ordinary person selling you a great car as they tell you that the back left tire has a slow leak. Most people would buy the car with the slow leaking tire, because of the honest presentation. Most people leave the slick talking car salesman feeling as if they have been the participant of a con job, even if they bought the car.

This can extend to an a professional know-it-all, as compared to an average professional who admits to making mistakes at times. You will be drawn more so to the professional who owns up to making mistakes. This is human nature at work that relates to rooting for the underdog. Most people identify on a subconscious level with the underdog.

Summary: It is essential to create real and down to earth videos to market your business on YouTube. It will take extensive promotion of your video through various social media outlets to drive significant traffic to your website. It is critical to always be mindful of the viewer throughout the whole creative process.